Fundraise to Take Down Tobacco

We’re striving for a future where not one youth is addicted to tobacco. Right now, youth tobacco use rates are at a 20-year high. Fuel the movement to end the youth e-cigarette epidemic and reduce tobacco use by creating an online fundraiser.

Get started today:



Add a Fundraiser to Your National Day of Action Event

We've partnered with JustGiving to provide customizable web pages to showcase your Take Down Tobacco event and raise funds to support the cause. In addition to displaying event details, event pages include a fundraising widget that allows your supporters to make a secure donation to the Campaign for Tobacco-Free Kids.

 Step 1: Add a Fundraiser

If you've already registered your National Day of Action event, log in to My Account and select the option to "Add a Fundraiser" next to your event listing. We'll connect you instantly to JustGiving.

If you haven't registered a National Day of Action event yet, you can add a fundraiser during the event registration process.

  Step 2: Customize Your Fundraising Page

JustGiving will send you an email with a direct link to your fundraising page. You can also access your fundraising page from your Take Down Tobacco My Account page. Feel free to make any design edits you want to make your page your own. You can replace the default photo, give your event a unique name and edit your event story. Check out the tips below to make your story even more compelling.

  Step 3: Share Your Fundraising Page

These event pages are built for social sharing and supporter engagement. Make sure to share your page with friends and family. Sharing on social media is the easiest way to get your page out there. Just click the Facebook and Twitter share buttons and leave a comment to let people know why you want them to join your fundraiser to Take Down Tobacco.



Create a Standalone Online Fundraiser

You can create a standalone online fundraiser without hosting a National Day of Action event. And you can get as creative as you want with how you raise money.

  Step 1: Sign Up 

Create an account on JustGiving connected to our Take Down Tobacco Campaign.

  Step 2: Customize Your Fundraising Page

Give your fundraiser a name, upload a photo and share why you’re raising funds to Take Down Tobacco. Check out the tips below to make your story even more compelling.

  Step 3: Share Your Fundraising Page

Make sure to share your page with friends and family. Sharing on social media is the easiest way to get your page out there. Just click the Facebook and Twitter share buttons and leave a comment to let people know why you want them to join your fundraiser to Take Down Tobacco.

Fundraising Tips

Tell a Compelling Story

What are you raising money for? Outline the reasons why you’re raising money to Take Down Tobacco. Let people know youth e-cigarette use is an urgent issue. (Youth tobacco use rates haven’t been this high in 20 years!!) People will be more likely to pledge if they can see a pressing need.

Why Do You Care?

What made you want to get involved in the first place? Tell a story – it’s the best way to turn your readers into supporters. If you can get people to engage emotionally then you’re on the path to success. If they understand exactly why an issue matters to you, they’re more likely to think that it’s important too...

Writing Tips

  • Be clear and direct. Use simple language and short, punchy sentences. It will make your story much easier to read. Keep things honest, straightforward and sincere.
  • Ask a question. Asking your reader a direct question can help them to connect emotionally with your campaign. Don’t be afraid to challenge them and make them think. That’s how you’ll make your appeal stick in their head.
  • Read it out loud. This is the easiest way to spot grammatical errors, repetition, and any bits of your story that don’t make sense.

Image Tips

  • Be authentic: There is no perfect photo. Grab your smartphone and get snapping!
  • Take landscape photos. Your Fundraising page looks best when you use a photo with landscape orientation, rather than portrait – that way, your image will fill the space and we won’t accidentally cut anything important out of the photo.

Promotion Tips

Sharing your Fundraising Page on social media is the easiest (and quickest) way to get your cause out there. Just click the Facebook and Twitter share buttons on your Page, and leave a comment to let people know what you could achieve with their support. Remember that different channels will help you in different ways:

  • Facebook: A place to get the word out amongst people you know. Why not build a network around your fundraising by creating a Facebook page and post regular updates to keep people involved? Post loads of images too - they grab people’s attention much better than text.
  • Twitter: A place to meet likeminded people. People chat by hashtagging (#) keywords and phrases. Use the #TakeDownTobacco hashtag and check out trending topics to see if anything is relevant to your cause and use hashtags in your tweets to help the right people find you. Again, don’t forget to add pictures!
  • WhatsApp: The social messaging app can be a really great way to spread the word amongst your friends, and keep them entertained with quick updates about your fundraising and your training for your challenge.

Email is still one of the most effective ways to let people know about your cause. Amongst endless spam and marketing, an email from a friend feels that little bit more special. Be sure to let them know why you’re fundraising to Take Down Tobacco and why their support matters.

What does the Campaign for Tobacco-Free Kids do?

The Campaign for Tobacco-Free Kids is the leading advocacy organization working to reduce tobacco use and its deadly consequences in the United States and around the world.

The Campaign for Tobacco-Free Kids accepts no government or tobacco industry funding. We rely solely on contributions from individuals, foundations, corporations and other non-profit organizations to fuel our fight for a tobacco-free future.

The Campaign for Tobacco-Free Kids maintains the highest standards of accountability, transparency and fiscal responsibility. We have received the highest possible rating from Charity Navigator, Four Stars, and the GuideStar Gold Seal of Transparency.

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