Take Down Tobacco Toolkit

Big Tobacco's Tricks

How the industry preys on youth and other communities with slick techniques to market and disguise their deadly products.

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Tips for Writing Jokes

Hear how professional comedians develop jokes and learn how to make your own.

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Key Tobacco Facts

Key info and stats about tobacco’s toll, including e-cigarettes, flavored tobacco, and menthol.

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Trivia Questions

Use these sample questions for your trivia or Jeopardy event or for creating social media content.

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Decision-Maker Meeting One-Pager

Factsheet on Big Tobacco’s tricks that you can share with elected officials and other decision-makers.

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Shareable Social Graphics

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SAMPLE TEXT: Big Tobacco has shamelessly targeted Black youth for decades with menthol products. In fact there are up to 10x more tobacco ads in neighborhoods with predominantly Black populations than in other neighborhoods. It’s time to #TakeDownTobacco and call out their tricks to prey on the Black community. Learn more at TakeDownTobacco.org.

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SAMPLE TEXT: With flavors like these, it’s no coincidence that most youth e-cig users say they use e-cigs because they come in flavors they like. For #TakeDownTobacco Nat’l Day of Action, join us in spreading the word about the tobacco industry’s tricks to hook kids. Learn more at TakeDownTobacco.org.

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SAMPLE TEXT: Not surprising since the tobacco industry is hooking kids with flavors like cotton candy, fruit loops, mint, and menthol. Flavors improve the taste and mask the harshness of tobacco products, making it easier to try and become addicted. For #TakeDownTobacco Nat’l Day of Action, join us in spreading the word about Big Tobacco’s tricks. Let’s tell them we won’t be fooled any longer.

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SAMPLE TEXT: That means that in the time it takes you to read this post, Big Tobacco will have spent roughly $2,000 to market its products. For #TakeDownTobacco National Day of Action, join us in spreading the word about Big Tobacco’s tricks to target kids with kid-friendly marketing. Let’s tell them we won’t be fooled any longer.

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SAMPLE TEXT: The vast majority of youth who use say that flavors are the reason why. For #TakeDownTobacco Nat’l Day of Action, join us in spreading the word about Big Tobacco’s tricks to hook kids with flavored e-cigs that give massive doses of nicotine. Let’s tell them we won’t be fooled any longer.

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SAMPLE TEXT: RSVP for the #TakeDownTobacco National Day of Action Roast of Big Tobacco on April 1 at 7PM EST to show the tobacco industry that we're not fooled by their tricks to hook kids - go to takedowntobacco.org to register and learn more!