Join us on April Fools' Day for a night of comedy and empowerment to show Big Tobacco we won’t be fooled any longer.

April 1, 2021, 7:00PM - 8:00PM EST

 

Join us on April Fools' Day for a night of comedy and empowerment to show Big Tobacco we won’t be fooled any longer.

April 1, 2021, 7:00PM - 8:00PM EST

 

Why April Fools'?

The tobacco industry peddles products that addict, sicken and kill. So how do they get people to use products like that? They have to fool them. They use youth-oriented marketing to make it seem cool, brightly-colored packaging to make it seem fun, and sweet flavors to make it seem harmless – all to hook another generation. Now, they’re trying to position themselves as “responsible” and “reformed,” as they vigorously fight efforts to reduce tobacco use. They’ve even taken advantage of COVID-19 to push their products!

Join Us for a Roast of Big Tobacco

April 1, 2021, 7:00 PM-8:00 PM EST

Join us for a Roast of Big Tobacco and all their foolery to shed a light on the many ways the industry deceives youth. This one-hour virtual variety show will include a collective call to action, comedy, influential speakers, trivia, giveaways and more.

Our message: Local, state, and federal policymakers must eliminate flavored tobacco products that Big Tobacco uses to lure kids into addiction.

We don’t want to give away all the details of the virtual event just yet, but here’s what you can expect:

  • A joint message to policymakers letting them know we won’t be fooled by the tobacco industry
  • Cameos from guest speakers including comedians, policymakers, partners, youth advocates, educators and athletes
  • Trivia to test your knowledge of Big Tobacco’s foolery
  • Swag giveaways

Even though we can’t gather in person this year, we hope you’ll join us virtually to show Big Tobacco that we won’t be fooled any longer.

Yes, I want to attend!

How Else Can I Participate?

Plan Your Own Event

Host your own virtual event for your organization, classmates, colleagues, or even just for your friends and family!

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Get Creative on Social Media

Get creative and share on social media — Tell us how you won’t be fooled by roasting Big Tobacco in your own way on social media.

LEARN HOW  

Donate

Donate to help fund our important work in protecting kids from a lifetime of nicotine addiction!

LEARN HOW  

Join us on April Fools' Day for a night of comedy and empowerment to show Big Tobacco we won’t be fooled any longer.

April 1, 2021, 7:00PM - 8:00PM EST

 

Join us on April Fools' Day for a night of comedy and empowerment to show Big Tobacco we won’t be fooled any longer.

April 1, 2021, 7:00PM - 8:00PM EST

 

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