IT'S TIME TO PLAY

JOKER TAKEDOWN

Help us call Big Tobacco’s bluff and expose them for who they really are: jokers who gamble with people’s lives.

HOW TO PLAY  

 
Back Deck
Back Deck

NATIONAL DAY OF ACTION: APRIL 1, 2022

On April Fools' Day, youth advocates across the country will come together to call Big Tobacco’s bluff and expose them for who they really are: jokers who gamble with people’s lives.

The stakes couldn’t be higher. Big Tobacco is running new PR campaigns claiming they’re the good guys! They say they’ve reformed, that they’re "beyond smoking," and that they want a "smoke-free world." But it’s the same lie they’ve been telling for decades.

They aggressively market deadly cigarettes while raking in billions of dollars in profits. They fight policies that would actually reduce tobacco use. They constantly develop new products to hook kids. In a nutshell, they continue to lie, cheat, and fool people into a lifetime of addiction, disease and death.

But we’re not fooled. Let’s go all in and take down these jokers once and for all.

Here's how to get involved:

Register Your Event

Are you planning a Take Down Tobacco event in your community? We want to hear about it! Register your event today!

Need help getting started? Check out these activity ideas and our digital toolkit where you can access downloadable posters and banners, social media tips, and more ways to enhance your in-person event leading up to our Day of Action on April 1.

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