Why do you want to Take Down Tobacco?

E-cigarettes are hooking a new generation of kids. This is a youth epidemic putting millions of kids at risk for nicotine addiction. And it’s getting worse.

Post your reason to #TakeDownTobacco on our digital wall and create a custom graphic to share on social media.

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Here’s How You Can Take Down Tobacco

Register a Day of Action Event

Join thousands of advocates across the globe in planning an event to Take Down Tobacco. Whether you want to host an activity in your school or workplace, or go big and organize an advocacy day at your state capital, we've got all the tools you need to make your day of action a success.



Take your advocacy efforts to the next level by hosting an online fundraiser to Take Down Tobacco. You can set up an official fundraising event page to raise awareness about the ways the tobacco industry targets kids, and support the effort to create the first tobacco-free generation.


E-Cigarette Information for Parents

Parents play a critical role in the fight to stop the youth e-cigarette epidemic. Here are resources to help protect kids against this growing health crisis in America.


Train Up to Take Down Tobacco 

Our FREE online training program, Taking Down Tobacco, gives you the skills and knowledge you need to level up your advocacy for your day of action event and beyond. Join thousands of middle and high schoolers who have used this program to create change in their schools and communities.


Fact Sheets and Tool Kits

What is Take Down Tobacco?

Take Down Tobacco is a fresh take on Kick Butts Day — the Campaign for Tobacco-Free Kids annual day of action. The Take Down Tobacco program is a 365-day effort that culminates every March with the Take Down Tobacco National Day of Action. 2020 marks the 25th anniversary of this program, and there have been many important victories since the first Kick Butts Day was held in 1996.

Over the past quarter century, the U.S. has made remarkable progress in doing just what the Kick Butts Day name describes: kicking butts. But even though youth smoking rates are on a downward trend and at an all-time low, skyrocketing youth e-cigarettes rates are reversing the progress we’ve made toward achieving the first tobacco-free generation. And of course, from cigarettes and cigars to smokeless tobacco to heat-not-burn cigarettes, the tobacco industry peddles a wide range of addictive and dangerous products that put kids at risk across the globe.

Take Down Tobacco is a reflection of both how far we've come and how far we still need to go to achieve the first tobacco-free generation.


Resources to Take Down Tobacco

Featured Activity

#TakeDownTobacco Power Wall 

Make a huge visual impact and inspire others to join the fight by displaying an interactive wall where people can share why they Take Down Tobacco. Order a free kit now while supplies last.



Join us on our monthly webinars as we share updates and provide tips and tricks on how you can plan and supercharge your event. Mark your calendars!


Downloadable Materials

Take a look at our templates, media tool kits, and shareable graphics to help extend your reach and amplify your event.



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