About Take Down Tobacco

What is Take Down Tobacco? 

Take Down Tobacco, a fresh take on Kick Butts Day, is the Campaign for Tobacco-Free Kids’ signature platform for empowering people to stand up and speak out against the tobacco industry. The Take Down Tobacco program is a 365 day a year effort that culminates every spring with the Take Down Tobacco National Day of Action.

The next Take Down Tobacco National Day of Action will be held on March 31, 2023. This year also marks the 27th occurrence of this event, and there have been many important victories since the first Kick Butts Day was held in 1996.

Over the past quarter century, the U.S. has made remarkable progress in doing just what the Kick Butts Day name describes: kicking butts. But even though youth smoking rates are on a downward trend and at an all-time low, skyrocketing youth e-cigarettes rates are reversing the progress we’ve made toward achieving the first tobacco-free generation. And of course, from cigarettes and cigars to smokeless tobacco to heat-not-burn cigarettes, the tobacco industry peddles a wide range of addictive and dangerous products that put kids at risk across the globe.

Take Down Tobacco is a reflection of both how far we've come and how far we still need to go to achieve the first tobacco-free generation.

On March 31, 2023, the Take Down Tobacco National Day of Action, youth activists, educators, parents, health advocates and concerned citizens come together to organize events that:

  • Raise awareness of the problem of tobacco use in their community
  • Encourage youth to reject the tobacco industry’s deceptive marketing and stay tobacco-free
  • Urge elected officials to take action to protect kids from tobacco

Take Down Tobacco is a project of the Campaign for Tobacco-Free Kids.


MARCH 31, 2023

Take Down Tobacco is a national day of action that empowers people to stand up and speak out against the tobacco industry. Every spring, hundreds of communities hold events and rally together to Take Down Tobacco.

About the Campaign for Tobacco-Free Kids

The Campaign for Tobacco-Free Kids is a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world. Our vision: A future free of the death and disease caused by tobacco.

We work to save lives by advocating for public policies that prevent kids from using tobacco products, help smokers quit and protect everyone from secondhand smoke. To achieve our mission, we:

  • Promote public policies proven to reduce tobacco use and exposure to secondhand smoke. These policies include prohibiting the sale of flavored tobacco products, increasing tobacco product taxes, passing comprehensive smoke-free laws, funding tobacco prevention and stop-smoking programs, and implementing tight restrictions on marketing.
  • Expose and counter tobacco industry efforts to market to children and mislead the public.
  • Strengthen tobacco control efforts in the United States and worldwide by providing support and information to our many partners.
  • Mobilize organizations and individuals to join the fight against tobacco.
  • Empower a tobacco-free generation by fostering youth leadership and activism.
  • Inform the public, policy makers and the media about tobacco's devastating consequences and the effectiveness of the policies we support.

The Campaign for Tobacco-Free Kids is a 501(c)(3) non-profit organization that accepts no government or tobacco industry funding. We rely on contributions from individuals, philanthropic foundations, corporations and other non-profit organizations.


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