On our Day of Action, youth advocates across the country come together to call Big Tobacco’s bluff and expose them for who they really are: jokers who gamble with people’s lives.

The stakes couldn’t be higher. Big Tobacco is running new PR campaigns claiming they’re the good guys! They say they’ve reformed, that they’re "beyond smoking," and that they want a "smoke-free world." But it’s the same lie they’ve been telling for decades.

They aggressively market deadly cigarettes while raking in billions of dollars in profits. They fight policies that would actually reduce tobacco use. They constantly develop new products to hook kids. In a nutshell, they continue to lie, cheat, and fool people into a lifetime of addiction, disease and death.

But we’re not fooled. We are going all-in to take down these jokers once and for all.

3 WAYS TO GET INVOLVED

On March 31, you can join thousands of youth advocates across the country to stand up and speak out against the tobacco industry. Whether you want to plan an event, make your voice heard on social media, or take action to support proposed policy solutions in your community, there’s lots of ways you can participate. However you decide to get involved, we encourage people of all ages to stand with kids over Big Tobacco to continue pushing toward a healthier, more equitable future.