NATIONAL DAY OF ACTION

4.1.2024

TAKE DOWN TOBACCO
NATIONAL DAY OF ACTION

On our Day of Action, youth advocates and their communities come together to stand up to Big Tobacco, expose the tricks this industry uses to lure kids into addiction, and call for change.

This year, the stakes couldn’t be higher. We are on the cusp of ending the sale of menthol cigarettes and flavored cigars – a monumental step to address health inequity and curtail the tobacco industry’s targeting kids and Black Americans. Communities across the country are moving to end the sale of flavored e-cigarettes that are fueling the youth nicotine addiction crisis. And the federal courts have forced tobacco companies to post signs in stores nationwide telling the truth about their deadly products.

But we can’t let up now because Big Tobacco is fighting this progress while running PR campaigns claiming they’re the good guys! They say they’ve reformed, that they’re "beyond smoking," and that they want a "smoke-free world." But it’s the same lie they’ve been telling for decades.

What a joke!

Here’s the truth: Tobacco companies aggressively market deadly and addictive products while raking in billions of dollars in profits. They fight policies that would actually reduce tobacco use. They constantly develop new products to hook kids. In a nutshell, they continue to lie, cheat and fool people into a lifetime of addiction, disease and death.

But we’re not fooled. We’re going all-in to take down these jokers once and for all.

ALREADY KNOW WHAT YOU'RE DOING?
WE WANT TO HEAR ABOUT IT!

REGISTER YOUR EVENT  

3 WAYS TO GET INVOLVED

On April 1, you can join thousands of youth advocates across the country to stand up and speak out against the tobacco industry. Whether you want to plan an event, make your voice heard on social media, or take action to support proposed policy solutions in your community, there’s lots of ways you can participate. However you decide to get involved, we encourage people of all ages to stand with kids over Big Tobacco to continue pushing toward a healthier, more equitable future.

HOST AN EVENT

Plan an activity to raise awareness of the problem of tobacco use in your community, encourage youth to reject the tobacco industry’s deceptive marketing and urge elected officials to take action to protect kids from tobacco. Check out our activity ideas and must-have resources to help you create your unique Take Down Tobacco activity.

GET STARTED  

SHARE ON SOCIAL

Help us call Big Tobacco’s bluff by sharing facts on social that expose the industry’s rhetoric against reality. We’ll be keeping an eye out for content to share, so make sure to use #TakeDownTobacco and tag us on Instagram, Facebook, Twitter and TikTok.

SHARE NOW  

WRITE YOUR LEGISLATOR

Check out our Advocacy Action Map for ways to make your voice heard in important advocacy moments across the country. Our interactive map showcases local and national actions you can take, such as signing petitions or sending an email to elected officials calling for change. Young people are critical voices in advocating for strong, proven policies to reduce and prevent tobacco uses.

TAKE ACTION  

#TakeDownTobacco SOCIAL FEED

Check out some of the grassroots events from the 2023 National Day of Action on social media to get inspiration for 2024.