NATIONAL DAY OF ACTION
4.1.2026
Our National Day of Action is an opportunity for us to come together, stand up to Big Tobacco, expose the tricks this industry uses to lure kids into addiction, and call for change. With your participation, our collective voice is stronger.
Tobacco companies are aggressively marketing deadly and addictive products while raking in billions of dollars in profits. They’re fighting policies that would actually reduce tobacco use. They’re developing new products to hook kids, using fun flavors and massive doses of nicotine.
They’re lying, cheating, and fooling people into a lifetime of addiction, disease, and death. But we’re not fooled. And we can stop them.
Get Involved in Your Community!
This year, we’re challenging communities across the country to lift up their voices and call for change—protecting kids from nicotine addiction and holding the tobacco industry accountable. During the 100 days leading up to our National Day of Action, actions of all kinds can happen anytime—and every one of them counts. We’ll spotlight and celebrate communities that are speaking out and making an impact.
You can be part of this movement. Plan an activity that raises awareness and urges elected officials to take action. No action is too small to matter, and no one is too young or too old to lead. Whether you’re tabling solo at your school, writing to your legislators, or rallying with a crowd at your state capitol, every effort counts. You don’t need to have everything figured out to get started.
Because real change always starts the same way—with someone willing to speak up.
One voice takes courage.
Two voices create partnership.
Three voices become a movement.
Hundreds of voices ignite change.
Add your voice. Share your action.
Together, we can Take Down Tobacco.
