NATIONAL DAY OF ACTION
3.31.2023
On our Day of Action, youth advocates across the country come together to call Big Tobacco’s bluff and expose them for who they really are: jokers who gamble with people’s lives.
The stakes couldn’t be higher. Big Tobacco is running new PR campaigns claiming they’re the good guys! They say they’ve reformed, that they’re "beyond smoking," and that they want a "smoke-free world." But it’s the same lie they’ve been telling for decades.
They aggressively market deadly cigarettes while raking in billions of dollars in profits. They fight policies that would actually reduce tobacco use. They constantly develop new products to hook kids. In a nutshell, they continue to lie, cheat, and fool people into a lifetime of addiction, disease and death.
But we’re not fooled. We are going all-in to take down these jokers once and for all.

3 WAYS TO GET INVOLVED
On March 31, you can join thousands of youth advocates across the country to stand up and speak out against the tobacco industry. Whether you want to plan an event, make your voice heard on social media, or take action to support proposed policy solutions in your community, there’s lots of ways you can participate. However you decide to get involved, we encourage people of all ages to stand with kids over Big Tobacco to continue pushing toward a healthier, more equitable future.
HOST AN EVENT
Plan an activity to raise awareness of the problem of tobacco use in your community, encourage youth to reject the tobacco industry’s deceptive marketing and urge elected officials to take action to protect kids from tobacco. Check out our activity ideas and must-have resources to help you create your unique Take Down Tobacco activity.
SHARE ON SOCIAL
Help us call Big Tobacco’s bluff by sharing facts on social that expose the industry’s rhetoric against reality. We’ll be keeping an eye out for content to share, so make sure to use #TakeDownTobacco and tag us on Instagram, Facebook, Twitter and TikTok.
PLAY GAMES TO TAKE DOWN TOBACCO
Check out the Take Down Tobacco Arcade to play online games and get some practice taking down Big Tobacco — and then take your advocacy to the next level by helping us expose these jokers in real life.
#TakeDownTobacco SOCIAL FEED
Check out how people are getting involved on social media and join the conversation #TakeDownTobacco (download social resources here).