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Watch the Roast of Big Tobacco Here!


Why Did We Roast Big Tobacco?

The tobacco industry peddles products that addict, sicken and kill. So how do they get people to use products like that? They have to fool them. They use youth-oriented marketing to make it seem cool, brightly-colored packaging to make it seem fun, and sweet flavors to make it seem harmless – all to hook another generation. Now, they’re trying to position themselves as “responsible” and “reformed,” as they vigorously fight efforts to reduce tobacco use and spend billions of dollars a year on marketing for their deadly and addictive products, much of it aimed at youth. They’ve even taken advantage of COVID-19 to push their products! It's time to expose all their foolery. So on April Fools' Day, we made a few jokes at their expense. (After all, they can afford it!) 

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More Ways to Participate

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Tell the FDA to prohibit flavored tobacco products that are driving the youth nicotine addiction crisis.



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