The tobacco industry peddles products that addict, sicken and kill. So how do they get people to use products like that? They have to fool them. They use youth-oriented marketing to make it seem cool, brightly-colored packaging to make it seem fun, and sweet flavors to make it seem harmless – all to hook another generation. Now, they’re trying to position themselves as “responsible” and “reformed,” as they vigorously fight efforts to reduce tobacco use and spend billions of dollars a year on marketing for their deadly and addictive products, much of it aimed at youth. They’ve even taken advantage of COVID-19 to push their products! It's time to expose all their foolery. So on April Fools' Day, we made a few jokes at their expense. (After all, they can afford it!) 

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