The resources below outline the threat tobacco use poses, especially e-cigarettes, to the millions of youth being addicted to nicotine and equip you with the tools to fight back, starting with a high-impact Take Down Tobacco event.

Toll of Tobacco

Despite the enormous progress made over the past several decades in reducing cigarette smoking rates, tobacco use remains the number one cause of preventable disease and death in the U.S., killing more than 480,000 people per year. In addition:



People in the U.S. who currently suffer from smoking-caused illness



Kids aged 3-11 are are exposed to secondhand smoke daily



Kids under 18 alive today who will ultimately die from smoking (unless smoking rates decline)



Amount spent each year on tobacco-related medical bills

Source: Campaign for Tobacco-Free Kids


Although youth smoking rates have declined to an all-time low, the youth e-cigarette epidemic is threatening a new generation with nicotine addiction. Youth vaping rates have skyrocketed in the past few years, and now 1 in 4 U.S. high school students — over 5.4 million kids total — use e-cigarettes like Juul.

This epidemic is no accident—companies like Juul intentionally targeted kids and teens with slick designs, appealing flavors, and targeted youth advertising on social media. The 2016 Surgeon General’s report found that, "E‐cigarettes are marketed by promoting flavors and using a wide variety of media channels and approaches that have been used in the past for marketing conventional tobacco products to youth and young adults." In December 2018, the Surgeon General issued an advisory "officially declaring e-cigarette use among youth an epidemic in the United State" and the World Health Organization (WHO) reiterates for all people that "e-cigarettes are harmful to health and are not safe."

E-cigarettes contain nicotine, a highly addictive drug that can cause lasting damage to the adolescent brain during a critical time in development. Additionally, e-cigarettes can also expose youth to harmful and carcinogenic chemicals.


Logos and Toolkits

Please see the Logo Use Guidelines below before using these images.

Quit Vaping Palm Card: The first-of-its-kind program to help young people quit vaping, This is Quitting has helped more than 100,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Campaign for Tobacco-Free Kids Logo

Logo Use Guidelines

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Altering: As the owners of these trademarks, we ask that you do not:

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The Campaign for Tobacco-Free Kids logo is a registered trademark of the Campaign for Tobacco-Free Kids. Any use of any Campaign for Tobacco-Free Kids materials on this website by any member of the tobacco industry or by any entity representing any member of the tobacco industry requires prior written approval from the Campaign for Tobacco-Free Kids. Get more information about our protected trademarks.


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