The resources below outline the threat tobacco use poses, especially e-cigarettes, to the millions of youth being addicted to nicotine and equip you with the tools to fight back, starting with a high-impact Take Down Tobacco event.

Toll of Tobacco

Despite the enormous progress made over the past several decades in reducing cigarette smoking rates, tobacco use remains the number one cause of preventable disease and death in the U.S., killing more than 480,000 people per year. In addition:



People in the U.S. who currently suffer from smoking-caused illness



Kids aged 3-11 are are exposed to secondhand smoke daily



Kids under 18 alive today who will ultimately die from smoking (unless smoking rates decline)



Amount spent each year on tobacco-related medical bills

Source: Campaign for Tobacco-Free Kids


Although youth smoking rates have declined to an all-time low, the youth e-cigarette epidemic is threatening a new generation with nicotine addiction. Youth vaping rates have skyrocketed in the past few years, and now 1 in 4 U.S. high school students — over 5.4 million kids total — use e-cigarettes like Juul.

This epidemic is no accident—companies like Juul intentionally targeted kids and teens with slick designs, appealing flavors, and targeted youth advertising on social media. The 2016 Surgeon General’s report found that, "E‐cigarettes are marketed by promoting flavors and using a wide variety of media channels and approaches that have been used in the past for marketing conventional tobacco products to youth and young adults." In December 2018, the Surgeon General issued an advisory "officially declaring e-cigarette use among youth an epidemic in the United State" and the World Health Organization (WHO) reiterates for all people that "e-cigarettes are harmful to health and are not safe."

E-cigarettes contain nicotine, a highly addictive drug that can cause lasting damage to the adolescent brain during a critical time in development. Additionally, e-cigarettes can also expose youth to harmful and carcinogenic chemicals.



Join the Take Down Tobacco: National Day of Action team on our monthly webinars as we share updates and news and provide tips and tricks on how you can plan and supercharge your event. Mark your calendars and register today! Unable to join the webinar? You can watch the recording and download the slides below.

Webinar 1: January 22, 2020
Welcome Webinar

Kick Butt Day is now Take Down Tobacco: National Day of Action. Hear from the team on the name change, planning your event, and what you can expect next!


Webinar 2: February 12, 2020
Supercharge Your Event

Now that you’ve planned your event, join us as our team provides tips on how you can take your event to the next level by promoting it to the media and using visuals including our featured activity kit!


Webinar 3: March 4, 2020
Using Social Media

Our team will unveil a new way to engage members of your community and your peers to take action and be a part of the Take Down Tobacco: National Day of Action online. 


Webinar 4: March 17, 2020
Go Digital

Our team shares an update on how you can stay engaged with Take Down Tobacco: National Day of Action online in light of COVID-19, guidance that bans and restricts public events and large gatherings, and social distancing.


Shareable Materials

Logos and Toolkits

Please see the Logo Use Guidelines below before using these images.

Media Toolkit

Social Media Toolkit

Quit Vaping Palm Card: The first-of-its-kind program to help young people quit vaping, This is Quitting has helped more than 100,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Campaign for Tobacco-Free Kids Logo

Logo Use Guidelines

Resizing: You may resize the logos to suit your needs. However, the Tobacco-Free Kids logo needs to be large enough so that the printed text is legible and the registered trademark symbol (the "R-ball" or ®) is recognizable.

Altering: As the owners of these trademarks, we ask that you do not:

  • Distort the proportions of the logo
  • Change any of the colors 
  • Incorporate the logo as part of another graphic or another logo 
  • Make it part of a design element in a manner that hides the logo 

The Campaign for Tobacco-Free Kids logo is a registered trademark of the Campaign for Tobacco-Free Kids. Any use of any Campaign for Tobacco-Free Kids materials on this website by any member of the tobacco industry or by any entity representing any member of the tobacco industry requires prior written approval from the Campaign for Tobacco-Free Kids. Get more information about our protected trademarks.

Take Down Tobacco Merchandise

Branded Take Down Tobacco gear is great for event prizes, giveaways and as a group uniform. You can now order Take Down Tobacco t-shirts, water bottles, sunglasses and stickers from our vendor, Firespring.



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